Some of the greatest art works in the world were made by creatives paid by some of the biggest ‘brands’ in the world. Leonardo da Vinci, Michelangelo, William Shakespeare, Mozart, Beethoven — the list goes on — all worked for the major churches and royals of their day. The Renaissance, that great period in Europe’s artistic history, was almost entirely funded by one single family; the Medicis. [A brand that ruled Europe for more than 300 years].
As Europe rid itself of many powerful religious and royal autocrats it also lost the system of patronage. By the 19th Century the arts – theatre, film, writing, music – was sustained by either mass audiences willing to pay to be entertained or a system of public funding.
London Stock noticed that today, in the 21st Century, this model has also diminished. It seems artists now share some of same challenges as modern brands:
- Mass audiences have dwindled
- Audiences are also less willing to pay for things
To combat this brands are turning towards content marketing. Creating, publishing, and distributing content direct to target audiences themselves. You’ve seen them; a short-film created by a drinks brand, a music festival sponsored by a mobile phone company. Did you ever think you could do better?
We believe content creators now have a massive opportunity to commercialise their work through content marketing.
Connecting Content Creators With Brands
London Stock wants to connect your content with brands. We work with brands who tell us what they need, turn it into a clear brief, and then match it with our creatives interested in working on it.
We project manage the whole thing. You don’t have to be an expert in marketing. That’s what we do. You just have to be interested in creating fantastic content, within some specific requirements. The same way you would if you were applying for funding or entering a competition.
If you’d like to find out more please contact info AT ldnstock.com
Or we have a basic form where you can register your details.